date:May 26, 2015
s more and more consumers in international markets want information on where their food comes from and the story behind its production.
In the Japanese market, its all about the story where does our beef come from? said Jay Theiler, executive director of marketing for Agri Beef, a diversified beef and pork company based in Boise, Idaho. You have to have a story behind your product, and you have to take that story to your customers. Agri Beef exports to 26 countries under names such as Snake R