date:May 25, 2015
company in a very good position and gives it access to many important sources of raw materials. In addition to its strategic alliances, WILD focuses on vertical integration: having its own contracts for vital raw materials (such as the one for red radish at the Valencia site) ensures full control over the quality and flavor of the products. This allows WILD to guarantee uniformly high quality for its natural ingredients, which are based on raw materials that can undergo fluctuations because of g