date:May 21, 2015
y 0.5%. That partly reflects the fall in sales of fruit juice (down 9.5%) - an unfortunate by-product of the misguided campaign on sugar which sadly means some consumers have reduced the role of fruit juice in their 5 a day.
Gavin Partington, BSDA Director General, said: Efforts by soft drinks producers and major retailers have clearly had an impact on the market with consumer calorie intake from our products down significantly. This shows that voluntary steps by industry are having an impact.