Tasmanian Pink Lady apples head to China
date:May 20, 2015
w eating experience, but we think theyre becoming more open to trying something different in China. Theres a global marketing campaign behind it. Says Baden Ribbon, Marketing Manager for Hansen Orchards. Theyve got Chinese marketing materials that can help in stores.

The apples are destined for the premium market, and Mr Ribbon says that Hansen does have a price in mind that would be 'sustainable' long term. He also says that exports in general for apples are not very competitive because of com
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