In call, Servitje updates on B.B.U. integration
date:Jul 31, 2012
gh value and product innovation. Although raw material costs were higher this quarter, we were able to almost fully offset these with weight reduction initiatives across the entire (site-to-store) value chain, including several initiatives such as material efficiency, better capacity utilization, s.k.u. optimization and greater customer efficiencies among others.

He said B.B.U. currently is fully integrated from a sales and marketing perspective, operating with one face to the market.

Grupo Bi
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