date:May 19, 2015
med to ensure that time was given to highlight the impact of retailer price battles and the associated effect that such aggressive competition has upon Welsh and UK producers.
Dr Wright stressed that price wars remain one of the most prominent tactics in UK retailer armouries but warned that this tactic inevitably leads to important and staple products, such as those involving dairy, being used in a bid to enhance market shares.
It is imperative that Welsh dairy producers are not expected to