date:May 12, 2012
L for pointing it out most shoppers don't get past the cover. If a product SAYS it's fruit, most consumers and apparently, the NCL, if their motives are honest simply believe it.
Regarding the NCLs complaint about NuVals lack of transparency, Katz says that the NCL did not ask to review the algorithm, which is complex, but has been made available in peer-reviewed journals.