date:May 12, 2012
The NCL claims that the NuVal system is proprietary and non-transparent, and leads to inconsistent ratings that prefer processed foods like brownie mixes and potato chips over canned fruits and vegetables. NuVal gives foods a rating from 1 to 100 based on a patent-pending algorithm that weighs generally favorable nutrients against generally unfavorable nutrients; the higher the score, the greater the nutritional value.
Under the scheme, Baked Lays Originals Potato Crisps receive a rating of 25,