date:Jan 27, 2015
The brand which featured in the 2014 John Lewis Christmas hamper are starting to roll out the new identity and packaging across major UK retailers, delis and farm shops.
Voice's Tim Harrison says We wanted to bring some of the eccentrically English attributes of the brand into the packaging by bringing colours that depict the popcorn flavour into the union jack back drop. We have also evolved the character Percy by simplifying the illustration and highlighting his distinguishable features the