Coca-Cola to enter dairy business with Fairlife milk launch in US
date:Nov 27, 2014
milk.
We'll charge twice as much for it as the milk we're used to buying in a jug.

Fairlife's website said that the milk is filtered into five components that are water, butterfat, protein, vitamins and minerals, and lactose.

These components are then recombined in different proportions, including more calcium and protein but less sugar and fat. This process avoids adding protein or calcium powders to milk.

The milk is pasteurised at higher temperatures for lesser time than the ordinary milk,
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