date:Nov 27, 2014
Coca-Cola is to move into the dairy market with the US launch of premium milk brand Fairlife in December.
The milk will cost double the products currently available in market, and will have higher protein and calcium and lesser fat.
According to Fairlife, its products have 50% more protein and calcium, with 30% less sugar than ordinary milk and no lactose.
Coca-Cola's North American chief, Sandy Douglas said at Morgan Stanley's Global Consumer Conference: It's basically the premiumisation of