Irish Dairy Board looks to expand in Eur18bn Chinese milk market
date:Oct 31, 2014
e marketed as a premium imported product, targeting an estimated 186 million Chinese households. The premium segment of the milk market forms 28% of milk volume and 45% of the value of the market.

Jin Kai Li was unveiled by Ireland Minister for Agriculture, Food the Marine Simon Coveney who was visiting China.

Coveney said: The development of premium dairy products and the building of routes to markets, in particular in emerging dairy markets like China, are essential if we are to deliver on
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