date:Oct 31, 2014
sted in its in-market infrastructure in China with marketing teams in Beijing, Shanghai and Shenzhen.
According to IDB, the Chinese liquid milk market is estimated to be worth 18bn growing every year at a rate of 10%. Over 11 billion litres of liquid milk is consumed in China each year, compared with 670 million litres in Ireland.
In a major step towards its expansion plan, IDB has launched the premium Kerrygold Whole Milk in China.
Introduced under the brand name Jin Kai Li, Kerrygold will b