Irish Dairy Board looks to expand in Eur18bn Chinese milk market
date:Oct 31, 2014
sted in its in-market infrastructure in China with marketing teams in Beijing, Shanghai and Shenzhen.

According to IDB, the Chinese liquid milk market is estimated to be worth 18bn growing every year at a rate of 10%. Over 11 billion litres of liquid milk is consumed in China each year, compared with 670 million litres in Ireland.

In a major step towards its expansion plan, IDB has launched the premium Kerrygold Whole Milk in China.

Introduced under the brand name Jin Kai Li, Kerrygold will b
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