Guinness Nigeria Profit Falls as Drinkers Avoid Pricy Brands
date:Sep 09, 2014
prices put pressure on disposable household income, Adewale Okunrinboye, an analyst at Lagos-based Asset Resource Management Co., said by phone. The companys premium strategy is affecting its sales, while higher finance charges and operating costs on the route to market is cutting profit.

The brewer started to sell Dubic lager, which costs less than the companys flagship Guinness stout, to improve sales in Africas most populous nation, chief executive officer Seni Adetu told Bloomberg TV Afri
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