date:Jul 30, 2012
switching to returnable glass bottles for marketing initiatives.
Its logical because returnable glass bottles offer the lowest cost per transaction, which allows brewers to either reach customers more efficiently and economically or get higher margins. So were seeing a willingness and greater enthusiasm of brewers to go to glass.
With its rapidly expanding glass container market, Brazil has become an increasingly important focus for O-I. Stroucken said Brazil had beenvery encouragingin Q2, wi