date:Aug 29, 2014
Starbucks lattes, which the chain started selling about a decade ago, has prompted a flood of pumpkin-flavored fare, including Pinnacle brand pumpkin-pie vodka from Beam Suntory Inc. and pumpkin-spice Jell-O from Kraft Foods Group Inc. Even pets are joining in, with Nestle SAs Purina touting the ingredient in its new dog chow.
Pumpkin itself is a comfort food, said Bill Chidley, brand consultant at ChangeUp in Dayton, Ohio. Its just a perennial favorite, like turkey at Thanksgiving, eggnog at