date:Aug 29, 2014
st year.
Asda and Waitrose have achieved growth with differing strategies. Asda has pushed its Price Lock strategy to keep prices on everyday essential items low, while Waitrose is running competitive offers on home delivery alongside offers for myWaitrose card users allied to its overall quality and provenance positioning.
With the exception of Asda, the big four are feeling the squeeze as Tesco and Morrisons shares remain under pressure, while Sainsburys has suffered a small drop in share fr