‘Natural’ Foods Equal ‘Healthy’ for Older UK Consumers
date:Aug 28, 2014
A new survey by Canadean finds that consumers aged 55 and older associate natural products with a healthy, yet tasty, lifestyle and diet. The survey of 2,000 UK consumers finds that 38% of those aged 55 and older are looking for natural food choices. According to Canadean, this is due to older consumers growing more mindful of their health and well-being: 60% of those who look for natural foods also describe themselves as seeking healthier food options.

Catherine OConnor, analyst at Canadean, s
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