date:Aug 27, 2014
The French retailer Simply Market is proving itself to be a European leader in the large scale distribution of wine.
It has on offer, in the words of Auchan's chief wine buyer, Guy Maurin, 20 per cent more brands of wine than a supermarket traditionally would have (Simply Market stocks about 350). The company's annual wine sales increased by 5 per cent, compared to the average figure of 2 per cent for other French retailers.
Quality of produce and marketing lie behind the retailer's viticultur