IHS: high intensity sweetener growth will slow
date:Aug 25, 2014
t meet consumer expectations but also taste good and meet cost and performance parameters. When it comes to taste, refined sugar remains the gold standard.

Beverage companies are slow to tinker with marquee products, Hackett said, but they do experiment with new sweetener combinations when they introduce new products. For example, the Coca-Cola Company introduced Coca-Cola Life, a reduced calorie soft drink sweetened with stevia extract and sugar, in Argentina and Chile in 2013. Coca-Cola Life
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