High-Intensity Sweeteners Face Slow Growth In Europe
date:Aug 25, 2014
w- or no-calorie versions of food and beverages, Hackett said.

High-intensity sweeteners enable food producers to deliver reduced-calorie products that taste good. Sugar-free gum, for example, outsells regular gum.

In Europe and North America, consumption of soft drinks a major end use for high-intensity sweeteners is declining.

As a result, demand for some artificial sweeteners is flat or decreasing in these regions.

We are seeing a significant shift in consumer behavior and preferences i
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