High Intensity Sweeteners Face Slow Growth in Europe and North America
date:Aug 22, 2014
in 2014.

According to the IHS report, the growing concern over health and nutrition is driving increased interest in natural sweeteners. Stevia extract, which is derived from the leaves of the stevia shrub and grows naturally in South America, has been the primary beneficiary of consumer interest, followed by monk fruit extract. Monk fruit, a green melon-like fruit from China, is a relative of watermelons and pumpkins. Both stevia and monk fruit have been used as sweeteners in their native cou
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