High Intensity Sweeteners Face Slow Growth in Europe and North America
date:Aug 22, 2014
good and meet cost and performance parameters. When it comes to taste, refined sugar remains the gold standard.

Beverage companies are slow to tinker with marquee products, Hackett said, but they do experiment with new sweetener combinations when they introduce new products. For example, the Coca-Cola Company introduced Coca-Cola Life, a reduced calorie soft drink sweetened with stevia extract and sugar, in Argentina and Chile in 2013. Coca-Cola Life will make its debut in U.S. and U.K. markets
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