date:Aug 22, 2014
led its new advertising campaign to champion food that can be enjoyed every day.
The breakthrough campaign from Havas Worldwide features conversations that unfold as food is cooked, shared and eaten, celebrating real food and the way real people eat and interact at meal times.
Commenting on the new packaging, Birds Eye General Marketing Manager Cheryl Calverley said:
Our new packaging completes the update to our master brand and reflects our popular The Food of Life campaign.
The refreshed p