date:Aug 22, 2014
UK food brand Birds Eye is entering the next phase of its master brand update with a new logo and packaging.
Rolling out from this month, the new look forms part of the brands repositioning following the launch of The Food of Life advertising campaign earlier this year.
Iglo Group has invested 60m on the brand relaunch across Europe to change the view of frozen food from fall back to first choice.
Designed by JKR, the redesign aims to bring greater warmth and personality to the brands portfol