date:Aug 22, 2014
h the opportunity to expand its presence in the wine aisle outside of Chilean wine offerings.
According to Wines of Argentina, in the last five years, shipments of Argentine Malbec to the United States have more than doubled, from 1.9 million cases in 2008 to four million in 2013. The rise in popularity can be attributed to Malbec's appeal among consumers who enjoy soft, ripe fruitiness over more polarizing flavors.
Millennial consumers are open to other cultures and flavors based on their tra