date:Aug 22, 2014
In a move that sees the brand switch from glass bottle to aluminium can, the six new designs depict the skyline of each city from which the characteristics of the beer are inspired. The innovative designs reflect the speciality of the Fourpure beers and use Rexams value added matt overvarnish to create strong stand out on shelf.
Speaking about the partnership, Daniel Lowe, Co-founder of Fourpure says, With craft beer on the rise in an overall declining British beer market, it was essential to