date:Aug 22, 2014
fset by higher planned marketing and selling expense. Group operating profit (beia) margin increased by 130 basis points in the first half led by Africa Middle East and the Americas.
Heineken delivered 141 million of pre-tax cost savings in the first half of 2014 from its Total Cost Management2 (TCM2) programme. The supply chain function contributed 75% of achieved cost savings in the period. This brings the cumulative cost savings realised since the beginning of 2012 to 637 million, ahead of t