date:Aug 21, 2014
first time.
The Go-Go Fresh graphics displayed eye-catching retro graphics which appealed to a wide range of consumers. According to Lutz, in addition to being the first single serving cherry bag, it also features messaging that is important to convenience store shoppers.
Our consumer research showed that the displaying of nutritional information and fibre content are important purchasing factors for many consumers. We used the new packaging to call out these benefits as well as highlight