date:Aug 21, 2014
igit growth as consumers look for a more accessible price point so retailers should stock a range of sizes of the best-selling brands
Visibility is key retailers should ensure party shots such as Jgermeister are clearly visible especially during key trading times leading up to the weekend.
And if drinks should be consumed cold then dual site.
Keeping them cold in a fridge or freezer for optimum drinking experience will encourage repeat purchase
Mast-Jaegermeister UK, Customer Marketing Insi