date:Aug 21, 2014
portunity.
Key take outs from the initiative include:
A drink before going out is now the most important off trade occasion for 18-24 year olds - providing a massive opportunity for retailers
Fifty per cent of party shots spirits purchases are incremental while shots generally offer better margins than beers, wines or ciders
Creating a Party Shelf higher up the spirits fixture and including speciality brands will help drive incremental sales
Sales of fractional bottle sizes are seeing double d