date:Aug 21, 2014
neat in a shot format, but that also lend themselves to long serves including cocktails due to their complex taste profiles.
Based on global expertise, local knowledge and insight, Give It A Shot illustrates steps retailers can take to increase their shot spirits sales, taking an almost on trade approach to the off trade.
This will in turn, help to change the current consumer mind set when it comes to off trade alcohol purchases, helping retailers tap into this increasingly valuable profit op