date:Aug 21, 2014
e, while Kroger sells organic and natural products under its Simple Truth private label.
The new competition has taken a toll on Whole Foods, which has cut sales forecasts three times this year, sending its shares down 33 percent, while Sprouts has slid 22 per cent this year. Austin, Texas-based Whole Foods has responded by lowering prices, especially on fruits and vegetables.
Whole Foods is like the Saks of food, and that poses some problems for them, Mushkin said.
That perception has provid