date:Aug 20, 2014
nsorship and PR, as well as strong in store activation.
Kids make up 50% of Actimels consumption within families Kantar Worldpanel Usage Data, Total Consumption, and we believe this exciting new range will appeal to kids and recruit new families to active health drinks.
Parents want their kids to have a balanced diet which is not always easy, but Actimel for Kids is a small, convenient, tasty yogurt drink that kids can have every day as part of their breakfast, lunchbox or as part of an after-