date:Aug 20, 2014
Danone is launching yogurt drink Actimel in new bottles designed especially for kids.
Available in Strawberry, Raspberry and Vanilla flavours, Actimel for Kids combines a new recipe containing nutrients such as calcium, vitamins and L. casei live cultures with a fun bottle representing three new Actimel Heroes; AC, TI and MEL.
Blandine Stefani, Danone Ltd marketing director said:
Actimel for Kids will be supported by a multi-million pound launch campaign including TV for parents and kids, spo