Consumer Preference for Paper-Based Packaging
date:Aug 19, 2014
intable, merchandisable and the most recycled packaging medium. New digital printing equipment from a number of suppliers allows corrugated to align with other personalised packaging formats, enabling the industry to become even more effective at engaging consumers.

Its flat surface is ready-made for exploiting digital platforms such as Smartphone apps, Quick Response (QR) and Augmented Reality (AR) codes, meeting consumers growing appetite for instant access to product and dietary information.
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