date:Aug 19, 2014
etrating key markets. This is especially important because of the rapid changes occurring in the energy drink category.
Jonas Feliciano continues: As weve seen in the US in the last few years, Monster has been a leader in flavor and formulation innovation. Most recently, their high profile success with their Ultra Zero brand underscores the importance of having influential distributors, as product life-cycles continue to shorten and retailers demand new product offerings. The ability to distrib