date:Aug 19, 2014
tor International, Red Bull is the leader in the energy drinks market globally with 30.7% share in 2013, but Monster is number two with a 14.5% share.
Jonas Feliciano, Senior Beverages Analyst at Euromonitor International comments: Cokes 17% acquisition of Monster and the swapping of energy and non-energy brands could have major ramifications internationally. Monster has been expanding internationally for some time now but with Cokes global distribution network they will have an easier time pen