date:Aug 18, 2014
rages, said Jeffrey Klineman, editor of trade publication BevNet.
The companys main product, Monster Energy, has sold more than 10 billion units since its introduction in 1997.
It has almost four times the amount of caffeine as Coke, according to the website Caffeine Informer.
Our primary objective is to end up with Monster as a fully global brand, said Schlosberg, in an analyst call.
The energy industry, he said, will become an industry brought down to Red Bull and ourselves.
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