date:Aug 18, 2014
3.49 in New York.
The deal gives Coca-Cola greater exposure to the energy drinks market, one of the fastest-growing segments in the beverage industry, having doubled in sales since 2007, according to Euromonitor International Ltd.
The carbonated soft drinks category, which includes offerings from PepsiCo Inc. and Coca- Cola, expanded just 0.3 percent in 2013.
If you look across mature beverage categories, its impossible to find someone with a growth rate that does not let up like Monster Beve