date:Aug 18, 2014
Stephen Springham, senior retail analyst at Planet Retail said, That Asda is outperforming its UK peers is no mean feat, but also hardly a badge of honour. The Big Four continue to lose share to smaller players and the market as a whole is still crippled by negative volume growth.
Asda is standing its ground well and benefiting from the travails of both Morrisons and Tesco, with the restructuring and store-based redundancies announced earlier this year seemingly having had a limited negative ef