date:Aug 18, 2014
length from any future public relations battles facing the energy drinks industry.
This is a category that faces ongoing scrutiny, fair or not, said Stephen Powers, an analyst at UBS. Coke has always been wary of that because they face a lot of scrutiny themselves.
A deal between Coke and Monster has been speculated about for years. Coke shares were up 2 percent at $40.93 in Friday's trading while Monster's surged 30 percent to $93.07.
Indeed, a cautious approach does not necessarily mean the