date:Aug 14, 2014
Mini Babybel is releasing special limited edition Halloween packaging for the second year in a row, with a new downloadable augmented reality and gaming app, called Babybel Buddies.
The app aims to create further excitement around the calendars spookiest event.
Following on the from the success of the brands first-ever limited edition packs in 2013, the individual wrappers will again feature creepy images of carved pumpkins, ghouls and monsters on each individual Babybel.
This year consumers