date:Aug 14, 2014
plicit driver of product choice and in some categories, a vehicle for personal expression of status, prestige and luxury and especially important for presents.
They are very digital and technology-savvy.
The implication of this is that packaging often needs to be considered (and developed) in the larger context of the path-to-purchase. This may include online pre-planning and/or the use of mobile devices and digital content in-store. In cities like Shanghai, certain categories sell up