date:Aug 14, 2014
ackaging in China (or any country). However, this is not an argument for global uniformity in packaging - weve typically found that the packaging with a single global design is unlikely to meet all of these objectives across many different markets. This is due to major variations across countries in shoppers, retail environments and competitors, all of which are important to consider in a Chinese context.
Who is the Chinese Shopper?
Many full-length books have been dedicated to this subje