date:Aug 14, 2014
ective packaging system must typically; break through retail clutter to create attention and recognition, be easily shop-able to help people quickly and accurately find the right product, connect on a visceral level to engage and appeal to shoppers, convey key information to differentiate from competition and ultimately close sale and perform on a functional level to work in store and within peoples lives and homes.
These core principles serve as a good starting point for developing effective p