date:Aug 14, 2014
st is by recognising the consistent, global challenges facing nearly all packaging systems and the second is by factoring in the unique dynamics of the Chinese market.
Starting with the Commonalities
It is tempting to look first for the differences that distinguish China from other countries. However marketers and agencies are best-served by grounding themselves in the common challenges that packaging faces across all markets.
Specifically, whether in Beijing, Buenos Aires or Boston, an eff