date:Aug 14, 2014
Chinas economy has grown seven times as fast as Americas over the last ten years, and the urban middle class alone is bigger than the entire US population today. Perception Research Services (PRS) has been conducting packaging and shopper research studies in the consumer power house that is China for over twenty years. And of course, there is no single formula for packaging success in China, but we have learnt that the most successful packaging design takes two things into consideration. The fir