date:Jul 27, 2012
mpaign in China. Ben Jerry's opened itsfirst premium ice cream shop in Japan. Selecta, a joint ventureof Manila-based RFM and Unilever, has seen sales of Magnum icecream skyrocket after it was launched in March. Magnum's
popularity, especially among the youth market, has resulted in asupply shortage in some stores, but RFM said it has been makingmore supplies available.
A lot of consumer commonalities around the feel good, about thetechnology, the texture, the mouthfeel, the flavor technology