date:Aug 12, 2014
Exotic juice drink brands Rubicon and Sun Exotic are celebrating Diwali (23 October) with special promotional packs supported by TV advertising.
Diwali is celebrated by 1.2 million people in the UK and has the potential to deliver more than 9m at retail value, presenting a profit opportunity for retailers.
The packs have been launched in response to huge demand last Diwali, when Rubicon sold more than 2m of its special price-marked packs.
During this years Festival of Light, Rubicon and Sun E